ONE Campaign
Created at Auburn University, Spring 2019
Branding
Advertising
Logo Design
Print Collateral
ONE is a non-profit organization that provides both a national database of organ, plasma, marrow, and blood donors, along with a campaign to raise awareness of the need for donors nationwide. The ad campaign is comprised of poster, bus stop, and magazine advertisements that highlight the need for donors across all ages, genders, and ethnicities, and call the viewer to action. Each advertisement contains the company's slogan: "You can make a change. Be the one."
logo board
The “ONE” logo was created by writing the letters o, n, and e on top of each other, then subtracting and manipulating the shapes that were created.
