Inspired by the chameleon, the company "To Dye For" was born: a cruelty-free, vegan, semi-permanent hair dye manufacturer located in Nashville, TN. Inspired by the chameleon, To Dye For believes in expression of self through color, which inspires their extensive palette of vibrant hues to choose from. 5% of all their profits go back to the Rainforest Conservation Project in Madagascar, one of the natural habitats of the chameleon. The logo is composed of the silhouette of a chameleon, surrounded by a splatter of color that wraps around the animal from its head to its tail.