POWERLINE: A North American Tour is the debut headlining tour for the Nashville based indie alt-pop band, PHANGS. The Powerline tour takes place over two months during the summer of 2020 along the North American East Coast. 

The Powerline tour consists of a new updated identity, advertising elements, merchandise, a new website, and tour memorabilia.

Brand direction for the Powerline tour pulls from existing elements of the PHANGS brand, stylized photography, illustration, typography, and textural elements to unify and elevate the brand experience and create a cohesive look and feel. 

The name for the Powerline tour comes from the band’s most successful song in their EP collection, “Powerline”. As all avid concert-goers know, live music is an opportunity to meet new people, connect with friends, forget about the outside world for a night, and recharge your spirit. Concerts are, in a sense, a power line for those who attend. 

The Powerline tour is geared towards young adults in North America ages 15-25 who are involved in the alt-pop music scene, with the ticket pricing targeted towards middle to upper middle class young adults.